There's a small mobileapp startup company called Scrooge in Helsinki, Finland. They made a really interesting logo. The logo is so good, people keep staring at it. True story.

I'm all for cheeky Finnish dry humour, but I'm also all for editing things down to a 60 or 90. I have no affection at all for web films that spend two minutes on reaction shots, when we could have gotten to the punchline faster. The skill of editing a 60 seems a lost art these days. Cheeky Dad-joke style humour however, will never die. All hail the tongue stuck firmly in cheek!

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.