Directed by Tim K of Funny or Die’s commercial production division Gifted Youth, this spot for Skullcandy has Cleveland Cavaliers point guard Kyrie Irving talking about how important it is to push yourself. Push to be stronger, push to be faster. It's the kind of manifesto spot that Gatorade was doing a few years ago before they got all Jock-hazing-a-nerd on us. In other words, headphones are more motivating. As for Push Play, I guess my mind is warped, but all I can think of is Aerosmith's song "Just push play." Help me, somebody.

Client: Skullcandy
Production Company: Gifted Youth
Director: Tim Ketchersid
GY Producer: Omar Bustso
GY Producer: Josh Martin

Editorial & Post Production Company: Therapy Studios
Editor: Doobie White
Editorial Assistant: Amy Bostrom
Sound Design & Mix: Eddie Kim
Audio Assistant: Eric Shin
Online Artist: Omar Inguanzo
Sr. Producer: Allegra Bartlett
Colorist: Beau Leon / Company3


Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.