Powers delivers a contemplation of speed for Blades shoes that includes everything from a visit to the K-Swiss R & Double D Labs to an interview with Bruce Lee and a preview of a Blades children’s cartoon. The spot/short, from 72andSunny, and co-created by Eastbound architects McBride and Jody Hill, premiered online at Funny or Die.
For the past few years Gatorade has congratulated its athletes by taking a step back, shining the spotlight on their G moments. Today they celebrate The Giants, and Eli Manning's G moment: winning his second Super Bowl.
The color version of the print ad is running in the first post-Super Bowl issue of Sports Illustrated, as well as the New York Times. A black and white version was also created.
Mr Quiggly the bulldog partakes in a dog race.
In Speedo's new campaign unforgettable swims great swimmers share their stories, as a pep-talk to remind you that you can do it too. As a seven year old, Michael phelps was afraid of getting his face in the water. At fifteen, he was world record breaker. What are you waiting for? get your speedos on and get wet.
Melo powers through the Hudson - at the launch event hosted on pier 54 a helicopter dropped 'Carmelo Anthony' (well, a stunt man) into the Hudson and the show began. Pretty impressive.
Maul Game unleashes footage of major hits, tackles and quarterback sacks compliments of Bears players Brian Urlacher, Lance Briggs and others, and provides a live-on-the-sidelines feel through grunts and helmet-to-shoulder pad collisions.
WhybinTBWATequila, Auckland made this 'Turin Shroud' style poster to fan the flames of the Rugby world cup fever in New Zealand, for St Matthew in the City, a conveniently located progressive Anglican church nearby all the sports bars in the city......
Because yes, in 1987 the Rugby world cup was not only hosted by New Zealand, but also won by New Zealand.
Madheart director Jan Gleie explores the joy of sport, as experienced by ordinary people, in a heartfelt new campaign for Target and Minneapolis agency Peterson Milla Hooks. The group of 15-, 30- and 60-second spots, promoting C9 active-wear by Champion, consist of real-life vignettes of people passionately engaged in running, bike-riding, weight training, golf and other athletic activities. The visuals have an evocative, poetic sense in support of the tagline, “Life Well Worn.”
Innovative skate brand Osiris shares the vibe of their brand in a new campaign directed by Nicholaus Goossen of Futuristic Films. Launched on MTV and FUELED TV, the black and white series of spots thrives on creativity and passion while capturing the true soul behind the Osiris brand - the individual. Bringing together a unique range of spokespeople, from high-profile action sport stars Pierre-Luc Gagnon, Corey Duffel and Darryl Tocco to rapper Del and acclaimed street artist Risk, the campaign reveals that the unifying factor between these extraordinary personalities is the Osiris brand.
Saatchi & Saatchi New Zealand and CEO Kevin Roberts misjudged just how passionate All Blacks fans can be when they made this campaign encouraging fans to "abstain for the game". What fans do in the bedroom ain't nobody elses business but theirs. Mocked in cartoons on sports pages, ridiculed by people who work for telecom, this idea just didn't take off with the public. The campaign opened with this ad, and there were also plans to have sheep and models in bikinis parading through through Auckland with the message "abstain from sex". (Sheep, geddit? Ha ha)
It's time for the back to school ads, and Foot Locker puns around studying hard with alternative books and historical facts. It's a sneaker thing, see. Students will read "Dunkenstein" and "For Whom the Buzzer Tolls" in the Foot Locker reading room.
"It’s a Sneaker Thing" TV spots "Wright Brothers" and "Newton" were created by SapientNitro and produced by Biscuit Filmworks. They debut on broadcast TV networks, including MTV, ESPN, and BET to name a few, beginning on August 15.
Aaron Ruell, best known for his role as Kip Dynamite in "Napoleon Dynamite" directed the commercials in the campaign.
The Wright brothers wer a lot more fly than you'd think.
Fun trivia: The actors who play the Wright Brothers are actually, in fact, the Wright Brothers: they are twins named Brandon and Brian Wright. More bizarrely, it is rumored that they also wear old-timey suits, business as usual, around Los Angeles.
"Wright Brothers" was shot on a unique handcrank camera to give it a period look. The camera is one of only two in the world of its kind, which was rigged by Ridley Scott.
The majority of the costumes, styling, and set design are historically accurate – except, of course, the sneakers.
Dogg, Big Sean and Mike G and Domo Genesis of Odd Future, pop starlet Sky Ferreira, basketball player Dwight Howard, fashion icon Jeremy Scott, and everyone who is cool make an appearance in this Adidas ad, which was shot at parties in in Los Angeles, New York, Atlanta and Portland, OR. Production was done by Portland-based collective Kamp Grizzly, which just signed with Wild Plum for representation.
Droga5 has a rallying song for all you after hours athletes, and with that I bid you a great Friday evening. Don't go to that place where the bouncers don't like your face, I never liked that place anyway.
During the final of Copa America, one of the most watched sport events in Latin America, this ad with the 'voice of the stadium' delivered a rousing message to all soccer players from the Boca Junior team. Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was actually filmed as the players attended a training session in the Bombonera stadium, and their reactions are genuine.
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