Foot Locker - Newton - (2011) :30 (USA)
Newton is haunted by that little thing called gravity, and all he really wanted was some hang time.
Foot locker - the Wright brothers - (2011) :30 (USA)
The Wright brothers wer a lot more fly than you'd think.
Fun trivia: The actors who play the Wright Brothers are actually, in fact, the Wright Brothers: they are twins named Brandon and Brian Wright. More bizarrely, it is rumored that they also wear old-timey suits, business as usual, around Los Angeles.
"Wright Brothers" was shot on a unique handcrank camera to give it a period look. The camera is one of only two in the world of its kind, which was rigged by Ridley Scott.
The majority of the costumes, styling, and set design are historically accurate – except, of course, the sneakers.
EA Sports – NCAA Football 12 "Gator" (2011) :20 (USA)
See also True friend and TexasR
EA Sports – NCAA Football 12 - "True Friend" (2011) :20 (USA)
Adidas - Adidas Originals - Iconic - (2011) (USA)
Dogg, Big Sean and Mike G and Domo Genesis of Odd Future, pop starlet Sky Ferreira, basketball player Dwight Howard, fashion icon Jeremy Scott, and everyone who is cool make an appearance in this Adidas ad, which was shot at parties in in Los Angeles, New York, Atlanta and Portland, OR. Production was done by Portland-based collective Kamp Grizzly, which just signed with Wild Plum for representation.
Puma - Pump Up / social after hours athlete song - (2011)
Droga5 has a rallying song for all you after hours athletes, and with that I bid you a great Friday evening. Don't go to that place where the bouncers don't like your face, I never liked that place anyway.
Nike - The day the Stadium Spoke - (2011) 2:00 (Argentina)
During the final of Copa America, one of the most watched sport events in Latin America, this ad with the 'voice of the stadium' delivered a rousing message to all soccer players from the Boca Junior team. Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was actually filmed as the players attended a training session in the Bombonera stadium, and their reactions are genuine.
Nike - Addiction - (2011) - Brazil
Running is an addiction that can run your life.
Coleman "Not All of It" :30 USA
STORY's Blair Hayes has directed a new spot for The Coleman Company and Doner Advertising that evokes memories of camping through "vintage" footage of people having fun in the great outdoors.
Introducing Coleman’s new Instant Tent, the spot, titled Not All Of It, builds on a series of earlier ads that were composed from home movies and old photographs submitted by campers. The new ad uses some of the same footage, but mixes in new footage, shot by Hayes, and cleverly designed to look like decades old Super 8 material. The new footage shows people setting up the Instant Tent and carousing around a campsite.
Nike - Copa Barrio / Brazil - (2011)
See also Nike - Copa Barrio / Argentina.
Nike, Inc, in partnership with Wieden+Kennedy Amsterdam and AKQA London, is proud to announce the launch of their new integrated campaign for the Copa America football tournament taking place in Argentina throughout July 2011.
The South American Copa America tournament is much more than just a football tournament. Regional familiarity and shared language and customs makes the rivalries that much fiercer. This isn’t just Copa America. This is “Copa Barrio”.
Nike - Copa Barrio / Argentina - (2011)
See also Nike - Copa Barrio / Brazil
Nike, Inc, in partnership with Wieden+Kennedy Amsterdam and AKQA London, is proud to announce the launch of their new integrated campaign for the Copa America football tournament taking place in Argentina throughout July 2011.
The South American Copa America tournament is much more than just a football tournament. Regional familiarity and shared language and customs makes the rivalries that much fiercer. This isn’t just Copa America. This is “Copa Barrio”.
Nike - Run Cool - (2011)
"Run Cool" promotes the Lunarswift+ 2, a redesigned version of the classic Nike running shoe. The Vitamin team concepted a world where the retooling of the shoe occurs in a futuristic laboratory full of pristine high-tech gear. A sleek robotic arm uses a laser to cut a breathable pattern into the shoe’s surface while a gyroscopic pedestal tests its overall performance. Another robot arm swings into view, cradling a display showcasing the shoe’s available color stylings and the “Run Cool” slogan.
Famous Footwear - Martial Arts (2011) :15
Martial Arts: A woman imagines herself in a martial-arts fight scene after picking up a fitness shoe in this 2011 summer ad by Campbell Mithun for Famous Footwear. The spot was choreographed by a professional fight coordinator; day-for-night filming created the B-movie genre effect.
"Martial Arts" launched 5/11 in Campbell Mithun's seasonal "A New You" campaign under the "Make Today Famous" campaign umbrella.
Famous Footwear - Undercover Cop (2011) :15
Undercover Cop: A Nike shoe spurs a man to see himself in a good-guy-chases-bad-guy scene in this 2011 summer ad by Campbell Mithun for Famous Footwear. The spot was filmed on building rooftops, with two stuntmen jumping freefall and leaping between buildings on wires.
"Undercover Cop" launched 5/11 in Campbell Mithun's "A New You" campaign under the "Make Today Famous" campaign umbrella.
Famous Footwear - Kenyans (2011) :15 USA
Kenyans: A fitness shoe inspires a woman to see herself running alongside – and passing – a group of Kenyan distance racers in this 2011 summer ad by Campbell Mithun for Famous Footwear. Yes the spot was shot in a real game preserve.
See also Martial Arts and Undercover Cop
"Kenyans" launched 5/11 in Campbell Mithun's seasonal "A New You" campaign under the "Make Today Famous" campaign umbrella.
Under Armour - Julio Jones: UA E39 - (2011) :60 (USA)
Back in March, Under Armour introduced its E39 compression shirt during the NFL Scouting Combine, and Heisman Trophy winning quarterback Cam Newton and Alabama wide receiver Julio Jones are among those who made headlines as their vital stats were assessed in real-time for viewers using this innovative new athletic evaluation improvement tool. At that time, Under Armour released a :30 teaser spot entitled "Julio Jones: UA E39," representing the latest collaborations between Under Armour, director Andre Stringer and his colleagues at Shilo and creative think tank WMIG -- and we promised to share more amazing results from this ongoing creative collaboration.
At last, this :60 spot has just debuted on ESPN, and it will continue to air widely across the U.S. during all the NFL Draft-related television programming set for the days to come. As you can see, this film adds Shilo's extraordinary design, animation and visual effects talents into the mix.
Nike (2011) :30 (USA)
Vitamin has produced a spot for Nike Direct that introduces a new series of high tech running shoes through a dazzling display of footwork. The spot shows the birth of a sleek track shoe in a burst of neon light. A pair of shoes then takes off running, pivoting and juking their way through a stylized environment, swathed in blazing light trails while undergoing a series of transformations into other shoe models.
33 by ASICS - Gravity, Meet Your Archenemy - (2011) :30 (USA)
Inspired by the fact that 33 joints in the foot allow it to move efficiently, 33 by ASICS™ styles encourages natural foot movement during workouts and every day use while remaining lightweight.
Fox Sports / Austar campaign
See also: Super rugby and AFL
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