Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on. Or running out of space on your smart phone. And perhaps the most horrific scenario of all, not getting the appropriate amount of likes on your social post.

Pure horror.

The fully digital campaign consists of banner ads, enhanced banners, pre-roll, and various social media posts that all drive to the SVEDKA’s hub.

The campaign is in market until Oct 31. See also Text and Space.

Note from Dan Strasser, Creative Director, Bensimon Byrne:

Each year we strive to own the Halloween period by doing something unique for our fans. SVEDKA has one of the most engaged social media communities amongst spirits brands. Which allows us to gain deeper knowledge into what our audience likes and what they are talking about. Hundreds of thousands of online comments have been a treasure trove of insights about what millennials are talking about every day.

This year, we decided to bring the ongoing conversation about first world problems to life, under the campaign, ‘First World Horrors”.

Campaign Title: Halloween - First World Horrors Client: SVEDKA Vodka VP Marketing, Spirits: Diana Pawlik Brand Director, Spirits: Vicky Arcos Director, PR: Meryl Van Meter Associate Brand Manager: Karen Parente Creative Agency: Bensimon Byrne Creative Director: Joseph Bonnici Creative Director: Dan Strasser Art Director: Cam Hopkins Writer: Matthew Valenzano Group Account Director: Chris Roop Project Manager: Katelyn Porter Agency Producer: Danielle Lyons Media Director: Thomas Shadoff Senior Media Planner: Jennifer Will Social Media Manager: Daniella Perruccio Community Manager: Rebecca Milner Production House: Untitled Films Executive Producer: Peter Davis, Tom Evelyn Director: Curtis Wehrfritz Director of Photography: Doug Koch Line Producer: Michael Smith Editorial Company: Rooster Post Executive Producer: Melissa Kahn Editor: Chris Parkins Assistant Editor: Joey Whitlaw Motion Graphics: Rob Fisher, Alter Ego Online: Eric Perrella, Alter Ego Colourist: Clinton Homuth, Alter Ego Executive Producer: Hilda Pereira, Alter Ego Audio House: Grayson Matthews Executive Producer: Bridget Flynn Creative Director: Tom Westin Engineer: Annelise Noronha
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glossy I crate publicity and marketing for advertising and creativity. I blog, make amazing pierogi and cannonball at pool parties.