Is this double-ironic with a twist? ;) Devo sold out -
it's brill. Hahaha. :)

Mark Mothersbaugh of Devo says that the band agreed to do it because it was just so absurd.

And it is. Mission accomplished.

(sources: adage and bbs/blogs)

The mom is spot on new wave!

This is such a Swiffer ad in art direction, execution and blahblah, all that, and then we have the real DEVO singing the products claims... Man I dunno if I should laugh or cry. heehee

It's a tear jerker ad! Laugh, cry, laugh, cry...all those emotions!
I give props to them for attempting to do more than they normally do. Decent effort to at least try to do something different from what they had been doing. Sure, it's not crazy and way out there, but it's a step in the right direction.

sounds and looks familiar...

The dance looks like Shake'n'Vac brought into the New Wave era!

We have Swiffers here in Blighty, but they haven't run any advertising since the product launch.