Thai ads turn me into a puddle of sobs, or a puddle of laughter. This is the sob variety, bring kleenex, which Ogilvy & Mather Bangkok now owe me a shipment of.

The teenage daughter is ashamed, and bullied, about her mute father. She wants a "normal" dad, one that understands her, one that can hear her shout. If this ad doesn't make you cry a little, you've worked far too long in advertising and need a vacation.

Ad agency: Ogilvy & Mather Bangkok Creative Director: Korn Tepintarapiraksa Copywriter: Rudee Surapongraktrakool Agency producer: Yuthapong Varanukrohchockem Planners: Vanich Jirasuwankij and Nuntaporn Laoruangroj (planners).

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I cried like a baby :(

    Jul 30, 2011
  • Dabitch's picture

    That's OK, so did I. The way of telling the story, where the fathers signing isn't translated until in replay of events makes you see his side with such a heavy dose of emotional impact you can't really help it, can you?

    Aug 17, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    can you help me find English subtitle of this movie to be downloaded? :)

    Sep 20, 2011

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