Thai ads turn me into a puddle of sobs, or a puddle of laughter. This is the sob variety, bring kleenex, which Ogilvy & Mather Bangkok now owe me a shipment of.
The teenage daughter is ashamed, and bullied, about her mute father. She wants a "normal" dad, one that understands her, one that can hear her shout. If this ad doesn't make you cry a little, you've worked far too long in advertising and need a vacation.
Ad agency: Ogilvy & Mather Bangkok
Creative Director: Korn Tepintarapiraksa
Copywriter: Rudee Surapongraktrakool
Agency producer: Yuthapong Varanukrohchockem
Planners: Vanich Jirasuwankij and Nuntaporn Laoruangroj (planners).