Thai ads turn me into a puddle of sobs, or a puddle of laughter. This is the sob variety, bring kleenex, which Ogilvy & Mather Bangkok now owe me a shipment of.

The teenage daughter is ashamed, and bullied, about her mute father. She wants a "normal" dad, one that understands her, one that can hear her shout. If this ad doesn't make you cry a little, you've worked far too long in advertising and need a vacation.

Ad agency: Ogilvy & Mather Bangkok Creative Director: Korn Tepintarapiraksa Copywriter: Rudee Surapongraktrakool Agency producer: Yuthapong Varanukrohchockem Planners: Vanich Jirasuwankij and Nuntaporn Laoruangroj (planners).
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Comments (4)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I cried like a baby :(

    Jul 30, 2011
  • Dabitch's picture
    Dabitch

    That's OK, so did I. The way of telling the story, where the fathers signing isn't translated until in replay of events makes you see his side with such a heavy dose of emotional impact you can't really help it, can you?

    Aug 17, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    can you help me find English subtitle of this movie to be downloaded? :)

    Sep 20, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.