National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Thai ads turn me into a puddle of sobs, or a puddle of laughter. This is the sob variety, bring kleenex, which Ogilvy & Mather Bangkok now owe me a shipment of.
The teenage daughter is ashamed, and bullied, about her mute father. She wants a "normal" dad, one that understands her, one that can hear her shout. If this ad doesn't make you cry a little, you've worked far too long in advertising and need a vacation.
Copywriter: Rudee Surapongraktrakool
Agency producer: Yuthapong Varanukrohchockem
Planners: Vanich Jirasuwankij and Nuntaporn Laoruangroj (planners).