Thai Life Insurance - Silence of Love - (2011) 3:00 (Thailand)

Thai Life Insurance - Silence of Love - (2011) 3:00 (Thailand)

Thai ads turn me into a puddle of sobs, or a puddle of laughter. This is the sob variety, bring kleenex, which Ogilvy & Mather Bangkok now owe me a shipment of.
The teenage daughter is ashamed, and bullied, about her mute father. She wants a "normal" dad, one that understands her, one that can hear her shout. If this ad doesn't make you cry a little, you've worked far too long in advertising and need a vacation.

Thai Life Insurance - Silence of Love - (2011) 3:00 (Thailand)
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Copywriter: Rudee Surapongraktrakool
Agency producer: Yuthapong Varanukrohchockem
Planners: Vanich Jirasuwankij and Nuntaporn Laoruangroj (planners).

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