Eating ice cream makes you feel good, so you're more receptive to saying yes. To prove this, Colenso BBDO New Zealand and Tip Top ice cream made some custom sticks with questions submitted by consumers, hand delivered them, and then watched what happened. The results? 97% of the people who had a Tip Top said yes to whatever question was asked. They increased their reach on social media. And as a challenger brand to Unilever, they took some of the market share, too. Simple idea based on an actual insight? Yup. Still effective. Also, can I just say how awesome Tip Top's logo and type face is? Nostalgic in all the right places.
Client: Tip Top Agency: Colenso BBDO New Zealand Executive Creative Director: Steve Cochran Copy Writer: Oriel Davis-Lyons Art Director: Beth O'Brien Group Account Director: Richard Birkby Planner: Sarah Oberman Executive Producer: Tim Freeman
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|kidsleepy||17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.|
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