This year marks the 100th Anniversary of The Calgary Stampede. To celebrate the occasion, and their sponsorship of the Stampede, TransAlta takes you back 100 years to 1912 in "The Demo"

Directed by Wayne Craig via Calgary-based production company Joe Media, the film takes the viewer on a magical and nostalgic journey to The Stampede as it was in 1912.

Shot through the POV of a young boy, the visually-driven narrative is full of awe and wonder as we travel with him through the Stampede grounds, passing a fire eater and a knife juggler, into an exhibition tent where a crowd has gathered with great anticipation. They are there to witness something magical, something from the future - an electricity demo.

The spot is being screened on jumbo screens at the the Calgary Stampede Grand Stand Show, which runs from July 6-15, 2012.

TransAlta is Canada's largest publicly traded power generator and marketer of electricity and renewable energy.

Title: "The Demo" Client: Colleen Carter, TransAlta Communications: Marie Evangeli, National Public Relations Director: Wayne Craig Production Company: Joe Media Executive Producer: Matt Gillespie Producer: Richard Cairns Writer/Creative Consultant: Trevor McConnell, Scout Communications DOP: Barry Berona Editor: Howard Wirth, Joe Media Music/Sound Design: Dan McManus, Six Degrees Music
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glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.

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