Transport & Travel

 

.away - vacation, travel & hotels (ads)

 

Ibis: The Ultimate Sleep at Devil's Mountain (2014) 1:00 (France)

Ibis: The Ultimate Sleep at Devil's Mountain (2014) 1:00 (France)

The Ibis Sweet Bed is found in every Ibis hotel and it is tested to ensure you will sleep. To prove this, BETC set the bed up took the bed to places where, ahem, No One Has Ever Tried To Sleep Before.

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Booking.com "Epic booking" (2014) 1:00 ( The Netherlands)

Booking.com "Epic booking" (2014) 1:00 ( The Netherlands)

Epic music, epic montages, nutty voice over. Very tongue and cheek and over the top, which I guess is what you need to do to set yourself apart from all the other travel sites out there. Because they all do the exact same thing.

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Universal Orlando "Best Ever" (2104) :30 (USA)

Universal Orlando "Best Ever" (2104) :30 (USA)

Don't worry Pops, your kid isn't self-absorbed with her eyes glued to her mobile, ignoring you all the while. She's just busy editing her Universal Orlando Resort's best ever movie in real time. Feel better?

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Swedish travel agency sends President Obama a baffling message

Swedish last minute travel agency Ticket wanted to capitalize on President Obama's recent visit to Stockholm, by suggesting it was more important to discuss Edward Snowden with Russian president Vladimir Putin in Moscow. They also posted the same ads in Moscow, directed towards Putin.

If you don't stop to think about this ad for too long it's clever. But if you do think about it for more than a second though it misses the mark. Here's how:

Strategically:

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Hub Strategy launches new work for Viator

Viator is an online travel company that pre-screens tours and activities all over the world, so you don't get stuck on a lame-o trip.

San Francisco based Hub Strategy created the print, with the idea being you can feel like an insider rather then just one more tourist clutching a guide book, wearing a big straw hat and too much sun screen on their nose.

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Swiss Tourism "Small Country, much to discover" (2013) 1:45 (Switzerland)

Swiss Tourism "Small Country, much to discover" (2013) 1:45 (Switzerland)

If this doesn't make you want to visit Switzerland, I don't know what will.

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AAA travel help.

This is what "Hakuna Matata" really means:

"Here's the feedback from client. Yes I know it's due today, but these are just some slight tweaks to the copy. Yes I know you feel like we're now cramming too much into one billboard but the client wants to make sure we totally understand the Disney connection. And also we must mention ease of use, too.

Client insists we add AAA to the headline somehow. Hey, I tried fighting for it, but we lost that battle. It's more important to fight for the T.V. isn't it? Yes I know there's no T.V. I was speaking more in general.

Oh, another thing: the client has repeatedly asked we make the call to action pop. Yes I know you separated it out, and we're treating it as a subhead, but client feels putting it in italics will help.

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Air New Zealand - The Bear Essentials of Safety - (2013)

Air New Zealand - The Bear Essentials of Safety - (2013)

TV's beloved outdoorsman, Bear Grylls, appears here in "the first ever"* flight safety video that's been filmed outside, in the glorious NZ countryside, to be specific.

But wait, there's more. There's a sweepstakes.

Carefully watch “The Bear Essentials of Safety”, then enter for a chance to win The Great Kiwi Bucket List: a trip for two from anywhere in the world to New Zealand. To enter, count how many scenes the Moa (the giant black bird) appears in before his true character is 'revealed'. Trip includes kayaking at Cathedral Cove, bungee jumps at Skipper Canyon, swimming with dolphins in Doubtful Sound, watching the first world's first sunrise of a new day at Wainui Beach and more.

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KLM "Must See map" (2013) :45 (Netherlands)

KLM "Must See map" (2013) :45 (Netherlands)

Dutch agency Code d'Azur and KLM have a fun idea. The Must See Map. Instead of asking the twitterverse and Facebook, etc for tips on where to go see and do on your next vacation, you can ask your friends, they'll answer via the same channels, and then KLM will send you a personalized map with your friends' recommendations instead.

Since the personalized map takes three weeks to arrive this does not allow for spontaneity in vacationing. However, there's always this thing called Yelp which is what you're already using anyway.

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Axe - Morning after pillow (eng) - (2012) 1:45 (Puerto Rico)

Axe - Morning after pillow (eng) - (2012) 1:45 (Puerto Rico)

Spinning off on the idea that there's only one thing wrong with AXE, the side effect that women want to (*gasp* god forbid!) cuddle post-coital, DDB Latina Puerto Rico have invented the Morning After Pillow. No, not pill. Pillow.

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