Transport & Travel

 

.away - vacation, travel & hotels (ads)

 

Westin Auckland - Fashion week - print, New Zealand

Those crazy fashionistas will make underwear out of anything. Why, I don't know. But they will.

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William Beaver House – Beaver Butler (2008) Print (USA)

Here's an ad selling a service called Beaver Butler. Looking at the visual, do you have any idea what it is? Beaver Butler is a video surveillance service! Really? Maybe I'm just pervy but it sounds like something else to me.

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Travelocity / Zuji Online Travel - The Zuji Beans promotion - Australia

Here's an interesting twist, in order to sell travel, they sold beans. Strategic agency The Hallway teamed up with creative agency Happy Soldiers to promote Zuji travel site. The main positioning for Zuji is "a company that is ‘Helping holidays happen’" so they set out to prove it, by way of cheap beans.

Logic is, that by saving money on everyday items, you can save up some dosh for a getaway trip somewhere fun. To kickoff the campaign, Hallway/Happy Soldiers created "Zuji baked beans" and sold them for just 10c a can. They even opened a few Zuji Bean Shops in Australia’s major cities and set up Zuji Beans stalls all around the country, selling nothing but cheap Zuji Beans. There was also print, outdoor, radio, DM and online ads to let people know about the beans = save for travels connection.

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cards mating
 

Paris Las Vegas - Jack of Spades (2008) Print (USA)

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kulula.com: Bokdrol & the Ed song (2008) :60 (South Africa)

Client: kulula.com
Agency: King James Cape Town

Executive Creative Director: Alistair King
Copywriters: Paige Nick & Dave Levinsohn
Agency producer: Simone Ormrod
Production Company: Spaced Out Sound
Talent / Voice Over: Dave Levinsohn
Sound Engineer: Tully McCully

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Air Canada - cones "people working above" - guerilla


To promote Air Canada’s high frequency of flights between “Rapidair” destinations, namely Montréal, Ottawa and Toronto these cones were scattered about named cities. Ad agency Marketel, Montréal did the creative.

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1Time Airlines ambient stunt in South Africa


DDB South Africa propped a car in the Johannesburg International Airport parking area, right next to the walkway so that everyone could see it. They covered the car in dust, parking tickets and wheel clamps on every wheel. People who saw the spectacle even stopped to photograph it. A sign above the car carried the punchline which explained the car... (inside)

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Connex - No Pauses Man - (2008) :30 (Australia)

Connex SMS Updates
Agency: Leo Burnett, Melbourne
Dylan Stephens (Editor)
Jason Williams (Creative Director)
Brendan Greaney (Copywriter)
Mel Herbert (Agency Producer)
Prod. Co. : Risk Sound
Casting by Phillip Webster

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1979 PIA "New York 16 h 30" WTC Twin Towers plane crashing press ad

I don't really know what to say about this PIA press ad from a bygone era... Except, remember when you could do bold graphic image solutions in advertising without offending anyone? Yeah, neither can I. Here's a dramatic black and white press ad for PIA - Pakistani Airlines - advertising that they fly to New York.

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Melbourne, Victoria, Australia - Visit Melbourne - 2 (2007) :30 (USA)

Melbourne, Victoria, Australia - Visit Melbourne - 2 (2007) :30  (USA)
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