@radical.media and Droga5 Sydney created this two minute commercial for VB beer that aired last night before the cricket game. In this parade everyone can march, there's a banner for "men who don't eat quiche" to "people who should have read the instructions" and it's chock full of cameos among others spotted are Michael Clarke, Wally Lewis, Paul De Gelder, Scott Cam, Molly Meldrum, Peter Russell Clarke, Dean Jones, Michael Klim, Billy Brownless and Greg Evans. David Nobay, creative chairman of Droga5 explains:

“What was clear to us from the start is that VB is the great leveller - that’s what makes it such a quintessential Aussie brand. It doesn’t matter who you are, what you do or wear, when you pick up VB you become a part of something authentic. Our creative challenge was to amplify that in a way that is equally authentic, Australian and real. The result is the ‘The Regulars’ and as a team it’s work we’re really proud of.”
Agency: Droga5 Sydney Production Company: @radical.media Director : Gary Freedman Danny Ruhlmann (DoP) David Nobay (Executive Creative Director) Cameron Blackley, Matty Burton (Creative) Paul Johnston (Agency Producer) Cath Anderson (Producer) Production Manager: Clare Shervington Marketing Director CUB: Peter Sinclair Group Marketing Manager VB: Paul Donaldson Senior Brand Manager VB: Scott McGregor

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Kissmekatey's picture

    I love this ad. I'm in the "should have read the instructions" part of the parade.

    Dec 11, 2009

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