Following in the footsteps of the super bowl commercial 2015 starring Brett Farve and NFL greats that all outdid him in business ideas, Wix now gives us Heidi in a desperate search for a startup idea. Entourage's Rex Lee plays her patient agent as she tells him one bad idea after the other - until we finally get to see the crown jewel (pun intended) of her wordplay creativity based on her own name.

Ad agency / Shop: Committee LA Director: Frank Samuel Production: Jeff Reed and Lauren Bayer Creatives: Jeff Huggins and Andrea Janetos Post Production/VFX: Brewster Parsons

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.