Following in the footsteps of the super bowl commercial 2015 starring Brett Farve and NFL greats that all outdid him in business ideas, Wix now gives us Heidi in a desperate search for a startup idea. Entourage's Rex Lee plays her patient agent as she tells him one bad idea after the other - until we finally get to see the crown jewel (pun intended) of her wordplay creativity based on her own name.

Ad agency / Shop: Committee LA
Director: Frank Samuel
Production: Jeff Reed and Lauren Bayer
Creatives: Jeff Huggins and Andrea Janetos
Post Production/VFX: Brewster Parsons

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.