Why do you work out at the Greater Twin Cities of Minnesota's YMCAs? To stay fit and strong. So when the mafia dumps you off a bridge wearing cement shoes, you can be all "no biggie."

Client: Greater Twin Cities of Minnesota’s YMCA Agency: PRESTON KELLY
 EVP Creative Director: Chris Preston Sr. Broadcast Producer: Anne Swarts ACD/Art Director: Melissa Tresidder Sr. Copywriter: Charlie Tournat
 Chief Experience Officer: Bob Thomas Production: 8th STREET PRODUCTIONS Director: Jonathan Nowak Executive Producer: Steve DeVore Post Production: DITCH
 Editor: Brody Howard
 Colorist/ VFX: Matt Collings Producer: Leah Rodgers
 Music and Sound Design: ECHO BOYS