Aren't these kids adorable? Give a bunch of school kids in my hood brushes and blue paint and the whole town would likely end up blue.
TBWA\HAKUHODO and adidas Japan, in preparation for the upcoming 2010 FIFA World Cup South Africa, launched the next phase of World Cup activities with “adidas Sky Comic” project. The project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan.
Timothy the robot "will become part of your family" states his shipping note, and indeed he does. He plays with the kids, serves drinks to the neighbors at the BBQ, hogs the best seat in the house while watching TV and generally attracts the ire of dad, who feels rejected by his own family. Dad realizes that Timothy is indeed "just a robot" and as such, he can never taste the joy that is Campofrio ham. Revenge is best served cold, straight out of the pack and in thin slices.
In its recent television spot “Cheese Monster”, Parmalat Canada is helping kids to unlock and nourish their creativity with Black Diamond Cheestrings. Since they are so stringable, kids can form the Cheestrings into anything their imagination desires. In this spot, imagination takes the audience from boxes in a backyard, to buildings in a large city where the kids are the heroes. To save their city from the Cheese Monster, the kids string away the Cheese Monster’s layers to reveal their beloved Cheesy.
I always enjoy a good animation, and Paranoid's Edouard Salier has done a great job here. The similarities to Coke world cup "Celebration" with the same song and the same celebratory movements by players is a little annoying. Wish I had seen this take on it first, instead.
Two jaw-dropping spots for the 2010 Newport Beach Film Festival were recently created by ad agency RPA and the standout Tool of North America duo of Director Erich Joiner and two-time Academy Award®-winning DP Robert Richardson (Inglourious Basterds, Shutter Island, Kill Bill: Vol. 1 & 2). Also recruited was Lost Planet Editor Hank Corwin (Natural Born Killers, JFK).
Greg Fay translates the five lines into Spanish and shows us Mateo's secret, which he is sharing with his blind sister.
Hi-Sim uses the five lines to take us on a high flying adventure with both dragons and bunnies and even explosions in outer space.
Microsoft takes on Google with this UK ad, where they show what information overload has done to us all. Bing is positioning itself as the"decision engine". This ad launches a campaign today, that Microsoft is backing with $2bn in media and creative.
"This is a big moment – we are taking out our slingshots and taking on Goliath," said the managing director and vice-president of consumer and online at Microsoft UK, Ashley Highfield, adding that he believed Bing met a real desire from both consumers and advertisers.
This P.S.A. was produced last fall for the charitable organization Big Brothers and Big Sisters of Canada. In it the mentors advice is less than accurate. It sells http://earlybloomers.ca where the talking head keeps sharpening his pencil. The idea is to encourage new people to volunteer, and have a positive impact, in a child's, or a teen's life. When the geek is satified with his pencil, the site will and tone will change and BBBSC.ca steps up to inform on how you can help.
This year Cars.com reasons "If it ain't broke, don't fix it" and basically repeat David Abernathy from Super Bowl XLIII. Except Timothy puts out a grease fire from his highchair. Bypassed the training wheel stage while learning to ride a bike. Helped a damsel on the beach suffering from a jellyfish sting, in perfect italian. Delivered breached Bengal cubs. And rescued a cheerleading squad from a tornado.
Åkestam & Holst decided to go against the grain in selling package travel deals branded Apollo travels. Instead of the endless sunny beaches and starbursts announcing cheap tickets, they focused on the growing anticipation before a trip, the planning, the pet sitting arrangements, the packing, the smiles on everyones faces knowing they'll be away for a week or two somewhere nice and sunny.
The pan-in past those adorable sleeping baby feet to the family on the beach at the end is enough for everyone watching to start dreaming about their own holidays. And to send my ovaries twitching, because those baby-feet are supahcute.
Saatchi & Saatchi UK and The NSPCC collaborated with Paul Hartnoll, from Orbital, to create a rather different ad for their latest campaign. The soundtrack is composed from kids answering the question "how U feelin?", and true to Orb form sounds modern & danceinfluenced. The commercial is supported by an online app on the NSPCC Childline website weher kids can mix a new version of the soundtrack themselves.
"With this ad we wanted to grab young people's attention and show them that ChildLine can help them express how they are feeling," said Paul Silburn, creative partner at Saatchi & Saatchi London. "The remix online application gives them the space to do this in a creative and interactive way."
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