Sneakers delivered by pigeon carriers = eco-friendly shipping.

Adland: 

Jojoproject found they had a problem when they started selling sneakers online. Shipping is expensive, man. They had an idea that they could use carrier pigeons instead. And then this somewhat amusing, but of course totally fake, viral clip was born. They're not really shipping with pigeons.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.