Selfies are annoying. Friendsies are better. This campaign for Somersby cider (a Carlsberg brand), features Lord Somersby, promoting togetherness, instead of self-promotion. Lord Somersby not only gets us together, but he even invented poking. Nice.
Opel has a problem. A lot of Danes think it is a boring car. To help change this, Danish agency Uncle Grey went to greta lengths to change this perception-- literally. First they held a focus group, hearing people describe how boring Opel was.
To help promote HBO Nordic's Game of Thrones season 4 premiere, Copenhagen agency SELIGEMIG, put up dog parking signs made for dragons, next to the normal ones, outside stores and supermarkets in Copenhagen, Stockholm, Oslo and Helsinki. Nice use of media space.
Super Dæk Service wants you to know it's now called Super Dæk Værksted. (That last word, I am told, means auto-shop.) To get the word out, they made a very over the top spot on how they are getting the word out.