Portugal

 
 

PAHC "Radio Sound Therapy" (2015) 2:00 (Portugal)

PAHC "Radio Sound Therapy" (2015) 2:00 (Portugal)

Portuguese Association of the Hyperactive Child (which I abbreviated to PAHC in the title) is an organization benefiting Portuguese children with hyperactivity. To help, Nylon agency partnered with a national radio station to create radio spots with therapeutic effects.

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Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocle Magazine chose Portugal to host its Quality of Life conference. To honor the fact they were chosen, FCB came up with a character who can never choose anything in this mockumentary.

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Lá Tinha "The world is changing" (2014) 2:25 (Portugal)

Lá Tinha  "The world is changing" (2014) 2:25 (Portugal)

Even if you don't speak Portuguese, you'll understand this idea.

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Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)

Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)

Portuguese financial services company Millennium Bcp has this charmingly thought provoking ad depicting a girl doing whatever she can to achieve her goal (getting the cookie jar.)

When faced with a similar situation years later, how quickly the girl, now a grown woman, loses that optimism and idealism and gives up.

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Ford Portugal "Looking For Champions" (2013) 2:00 (Portugal)

Ford Portugal "Looking For Champions" (2013) 2:00 (Portugal)

Ford Portugal is the official sponsor of the UEFA Champions League. They are bringing the final game to Lisbon next year. Instead of just celebrating the sponsorship, they turned it into a fun "search for the next champion" challenge.

They placed the cup in a busy part of the city to see if anyone could lift it Excalibur-style. But not just anyone could lift it. Only kids could, thanks to some electromagnetic controls.

One tends to be suspicious of such case studies as being fabricated, but the scared look on some of the kids at the end shows the authenticity of the stunt.

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Fischer Portugal - Some words (about the crises) - print, Portugal

Fisher in Portugal have a different point of view on the current economic crisis. Please click here for a larger image in case you can't read the copy here.

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Económico Business Newspaper - Banknotes China/Cuba/USSR/DDR (2009) Print/Press (Portugal)

Headline: And it all ends in Money.

...and often the money ends before the month is up, amirite?

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Partners Portugal - Brand Tailors - Self promotion, Portugal

Male nipple alert!
Larger image available here

'Brand Taylors by Partners' is a self-promotion print campaign created specifically for the Lisbon fashion week issue of Zoot Magazine – the international fashion and music magazine from Portugal sold worldwide. The agency's goal was to contextualize the ad with this special fashion issue and also to position the agency as a brand creator and visibility generator

I think you mean "brand tailor", guys. Jesus, does your agency look this hot? Sadly, the photographer credit is "Getty Images", so I don't think that anyone who works at Partners is in this shot.

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Acção Animal - Cats & Dogs on your mind - print, Portugal

Ad agency Partners did these creepy images showing that if you desert a ca or dog it'll never leave your mind.

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Scotch-Brite roller - Hair / Your clothes' hairbrush - print, Portugal

The line is nice, I'm just not so sure about the repeated one-trick pony visual. From Grey Lisboa (sounds cooler than "Lisbon").

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