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"Portugese Cardiology Foundation "Tears from the heart" (2016) 1:57 (Portugal)

"Portugese Cardiology Foundation "Tears from the heart" (2016) 1:57 (Portugal)

Portuguese love their salt. So much so that some people think it's killing them and contributing to stroke and hypertension. For this awareness campaign, FCB Lisbon collected the salt from tears from people still grieving over the loss of their loved ones.

 

Stabilo markers make it easier to highlight what's important

Important words grab our attention when properly highlighted, making it easier to go back for a second read. Neat campaign for Stabilo markers.

Commercials: 
 

Portuguese Paralympic Committee "Stronger Than Fiber " (2016) 3:00 (Portugal)

Portuguese Paralympic Committee "Stronger Than Fiber " (2016) 3:00 (Portugal)

Luis Costa is a badass. He was a paratrooper until he got into an accident on his thirtieth birthday and lost a leg. As a testament to where he came from, he decided to tattoo his prosthetic leg. In order to do this, they developed a special tattoo needle made from titanium.

 

Wunderman Creative Director creates baby case study to announce paternity leave

As a Creative Director, taking even a day off seems like it's impossible as you'd be asked for input on things, emailed, called up and texted either way. So what do you do when you need to be out of the office for a month? Well, since it's the Creative Director of Wunderman Portugal, Luís Coelho paternity leave, he had a creative solution to explaining his absence.

Commercials: 
 

PAHC "Radio Sound Therapy" (2015) 2:00 (Portugal)

PAHC "Radio Sound Therapy" (2015) 2:00 (Portugal)

Portuguese Association of the Hyperactive Child (which I abbreviated to PAHC in the title) is an organization benefiting Portuguese children with hyperactivity. To help, Nylon agency partnered with a national radio station to create radio spots with therapeutic effects.

 

Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocle Magazine chose Portugal to host its Quality of Life conference. To honor the fact they were chosen, FCB came up with a character who can never choose anything in this mockumentary.

 

Lá Tinha "The world is changing" (2014) 2:25 (Portugal)

Lá Tinha  "The world is changing" (2014) 2:25 (Portugal)

Even if you don't speak Portuguese, you'll understand this idea.

 

Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)

Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)

Portuguese financial services company Millennium Bcp has this charmingly thought provoking ad depicting a girl doing whatever she can to achieve her goal (getting the cookie jar.)

When faced with a similar situation years later, how quickly the girl, now a grown woman, loses that optimism and idealism and gives up.

 

Ford Portugal "Looking For Champions" (2013) 2:00 (Portugal)

Ford Portugal "Looking For Champions" (2013) 2:00 (Portugal)

Ford Portugal is the official sponsor of the UEFA Champions League. They are bringing the final game to Lisbon next year. Instead of just celebrating the sponsorship, they turned it into a fun "search for the next champion" challenge.

They placed the cup in a busy part of the city to see if anyone could lift it Excalibur-style. But not just anyone could lift it. Only kids could, thanks to some electromagnetic controls.

One tends to be suspicious of such case studies as being fabricated, but the scared look on some of the kids at the end shows the authenticity of the stunt.

 

EDP - (2011) :60 (Portugal)

EDP - (2011) :60 (Portugal)

Sagmeister Inc. and BNS Energize EDP

NEW YORK - The artists and producers from international production company and design studio Brand New School (BNS) are very proud to present their recent collaboration with international graphic design icon Stefan Sagmeister for EDP Renovaveis, S.A., the renewable energy subsidiary of Energias de Portugal (EDP) and one of the world's largest and fastest growing wind energy companies.

Sagmeister, Inc. has recently created and introduced a strikingly fresh brand identity for EDP. To help introduce it throughout Portugal and beyond, Sagmeister teamed with BNS to develop an animated storyline using the brand new illustrative visual language. The resulting :60 commercial debuted last week on broadcast and cable television in Lisbon, Portugal, and along with many shorter versions, it is set to continue airing widely across the country and Europe for many weeks to come.

"It was such a pleasure to see the identity we created together with EDP become alive through the magic of Brand New School, not only were the results lovely but the process getting there also absolutely enjoyable," Sagmeister said.

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