Portugal

 
 

Vodafone: "Grandfather" (2016) 2:00 (Portugal)

Vodafone: "Grandfather" (2016) 2:00 (Portugal)

Here's a Christmas advert with a twist. Grandfather leaves the old folks home to spend Christmas with his family. He's thrilled to see them all, pauses for a moment at the photo of his dearly departed wife, and tries hard to get into the spirit of things.

 

DOVE BELEZA REAL "Real beauty beats" (2016) 3:44 (Portugal)

DOVE BELEZA REAL "Real beauty beats" (2016)  3:44 (Portugal)

Dove once again sets out to educate us in a "social experiment," this time, men. The men first look at women they don't know, while their heart rates are monitored.

 

"Portugese Cardiology Foundation "Tears from the heart" (2016) 1:57 (Portugal)

"Portugese Cardiology Foundation "Tears from the heart" (2016) 1:57 (Portugal)

Portuguese love their salt. So much so that some people think it's killing them and contributing to stroke and hypertension. For this awareness campaign, FCB Lisbon collected the salt from tears from people still grieving over the loss of their loved ones.

 

Stabilo markers make it easier to highlight what's important

Important words grab our attention when properly highlighted, making it easier to go back for a second read. Neat campaign for Stabilo markers.

Commercials: 
 

Portuguese Paralympic Committee "Stronger Than Fiber " (2016) 3:00 (Portugal)

Portuguese Paralympic Committee "Stronger Than Fiber " (2016) 3:00 (Portugal)

Luis Costa is a badass. He was a paratrooper until he got into an accident on his thirtieth birthday and lost a leg. As a testament to where he came from, he decided to tattoo his prosthetic leg.

 

Wunderman Creative Director creates baby case study to announce paternity leave

As a Creative Director, taking even a day off seems like it's impossible as you'd be asked for input on things, emailed, called up and texted either way. So what do you do when you need to be out of the office for a month? Well, since it's the Creative Director of Wunderman Portugal, Luís Coelho paternity leave, he had a creative solution to explaining his absence.

Commercials: 
 

PAHC "Radio Sound Therapy" (2015) 2:00 (Portugal)

PAHC "Radio Sound Therapy" (2015) 2:00 (Portugal)

Portuguese Association of the Hyperactive Child (which I abbreviated to PAHC in the title) is an organization benefiting Portuguese children with hyperactivity. To help, Nylon agency partnered with a national radio station to create radio spots with therapeutic effects.

 

Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocle Magazine chose Portugal to host its Quality of Life conference. To honor the fact they were chosen, FCB came up with a character who can never choose anything in this mockumentary.

 

Lá Tinha "The world is changing" (2014) 2:25 (Portugal)

Lá Tinha  "The world is changing" (2014) 2:25 (Portugal)

Even if you don't speak Portuguese, you'll understand this idea.

 

Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)

Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)

Portuguese financial services company Millennium Bcp has this charmingly thought provoking ad depicting a girl doing whatever she can to achieve her goal (getting the cookie jar.)

When faced with a similar situation years later, how quickly the girl, now a grown woman, loses that optimism and idealism and gives up.

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