Portugal

 
 

Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)

Portuguese financial services company Millennium Bcp has this charmingly thought provoking ad depicting a girl doing whatever she can to achieve her goal (getting the cookie jar.)

When faced with a similar situation years later, how quickly the girl, now a grown woman, loses that optimism and idealism and gives up.

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Ford Portugal "Looking For Champions" (2013) 2:00 (Portugal)

Ford Portugal is the official sponsor of the UEFA Champions League. They are bringing the final game to Lisbon next year. Instead of just celebrating the sponsorship, they turned it into a fun "search for the next champion" challenge.

They placed the cup in a busy part of the city to see if anyone could lift it Excalibur-style. But not just anyone could lift it. Only kids could, thanks to some electromagnetic controls.

One tends to be suspicious of such case studies as being fabricated, but the scared look on some of the kids at the end shows the authenticity of the stunt.

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Lisbon City Hall - Lisbon's Urban Art Gallery / Street art case - (2012)

Lisbon is full of street art, such as the work of Alexandre Farto who was commissioned to do the Levi’s Murals for "Go Forth"

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EDP - (2011) :60 (Portugal)

Sagmeister Inc. and BNS Energize EDP

NEW YORK - The artists and producers from international production company and design studio Brand New School (BNS) are very proud to present their recent collaboration with international graphic design icon Stefan Sagmeister for EDP Renovaveis, S.A., the renewable energy subsidiary of Energias de Portugal (EDP) and one of the world's largest and fastest growing wind energy companies.

Sagmeister, Inc. has recently created and introduced a strikingly fresh brand identity for EDP. To help introduce it throughout Portugal and beyond, Sagmeister teamed with BNS to develop an animated storyline using the brand new illustrative visual language. The resulting :60 commercial debuted last week on broadcast and cable television in Lisbon, Portugal, and along with many shorter versions, it is set to continue airing widely across the country and Europe for many weeks to come.

"It was such a pleasure to see the identity we created together with EDP become alive through the magic of Brand New School, not only were the results lovely but the process getting there also absolutely enjoyable," Sagmeister said.

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Liga Sagres - Get on the field (2009)

Briefing: To promote Liga Sagres. To reinforce Sagres as a football brand, to increase both the attendance at the stadiums and Sagres sales.
Idea: Get on the Field – Sagres makes posible the wildest and most unreachable dream of every soccer lover: to put on their boots and experience what it feels like to play a game on real stadiums, completely full of fans. Collect the codes from the bottle caps, insert them on the website, choose the game you wish to play and “Get on the Field”.
Results: More than 287.630 visits to Sagres website... 8.5 millions codes inserted by consumers... More than 2.000 teams created from all parts of the country... And more than 10.4 million page views on the promotion´s website (in a country with a population of only 10 million people)

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The Express - "fast delivery” delivers bags between posters across the country

Here's a new twist in showing off your speedy delivery skills. Have posters made, where bags, briefcases, sweaters and other items fit in the right and corner. Then have the delivery crew fetch and swap out the bags, sweaters and briefcases, between cities, every night to prove your fast delivery point.

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WaterAid Cannes Lions 2010 contest - Clean Water - (2010) 0:33 (Portugal)

If you enjoyed our video, please go to http://www.youtube.com/watch?v=eTDE5EkI1iA and vote. You just need to press Like it.

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Amnesty Internationl - "Dog's Life" - (2009) :33" (PORTUGAL)

This is Fuel Lisbon’s most recent work: “Dog’s Life”.

It’s a TV commercial for Amnesty International, about how fast the social injustice is growing in Europe (and Portugal, to be more specific). With the economic crisis and with so many people loosing their jobs, everyone - politics, journalists, NGS, society in general - should discuss this issue very seriously.

At the same time, creatively speaking, dealing with this theme was an easy way to end up with an melodramatic or biased message.

Tough briefing. But we think we solved it pretty well.

The “Dog’s Life” commercial has been broadcasted in all the major networks in Portugal since last week.

Portuguese Hollywood star Joaquim de Almeida (“24”, “Desperado”, “Clear and Present Danger”), was very touched by the project and agreed to do all the voice over in the spot.

One last note: the dog that appears on the spot is a canine star, one of the most requested “animal actors” in Europe, and was flown specially to take part in the spot.

Marcelo Lourenço
Creative director

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Fischer Portugal - Some words (about the crises) - print, Portugal

Fisher in Portugal have a different point of view on the current economic crisis. Please click here for a larger image in case you can't read the copy here.

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Económico Business Newspaper - Banknotes China/Cuba/USSR/DDR (2009) Print/Press (Portugal)

Headline: And it all ends in Money.

...and often the money ends before the month is up, amirite?

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