GreatOdds.co.za - Ginger / Beat the odds - print, South Africa

Canvas, Cape town and GreatOdds.co.za demonstrate "beating the odds" with a family of redheads. This red headed family of nine has one baby with black hair, but really, the odds of two parents with the mutated MC1R gene to have a redheaded child is actually 1 in 4. (Note that blondes and brunettes can have the mutated MC1R gene.)

Client: GreatOdds.co.za Betting website
Agency : Canvas, Cape town

Michael Ipp (Creative Director)
Tim Church (Art Director)
Tim Church, Michael Ipp (Copywriter)
Still images, Cape town (Retoucher)
Bryan Traylor (Photographer)
Jackie St Clair Moor (Account manager)