JD Sports ‘King of the Game’ (2022) 2:00 (UK)

by: Dabitch, Nov 2 2022 - 4:26pm

Entering a JD Arcade dreamworld, KSI and Tobi Brown are seen challenging each other on the dance machine, while British rappers Bugzy Malone, Knucks and Arrdee are seen battling it out on the air hockey table, alongside British boxing athlete Joshua.

Ad agency: Cake, London

Soundtrack: Kano - P’s & Q’s

Principal talent: Cole Weallean-Watts

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

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