The campaign was created by zig, an ideas company based in Toronto and Chicago that is part of the MDC Partners network, these :30 spots are part of Mr. Sub’s new "Bad Choices" advertising campaign, which launched nation-wide in Canada, and aired during the Euro 2008 games and targeted comedy, sports and reality television shows.
Mr. Sub "Bad Choices" Credits:
Executive Creative Director: Martin Beauvais
Associate Creative Director/Copywriter: Michael Clowater
Art Director: Niall Kelly
Team Coach/Managing Director: Christian Mathieu
Strategic Planner: Ryan Roberts
Agency Producer: Anna Tricinci
Team Leader: Leslie Hunter
Project Manager: Anne Ngo
Director: Joachim Back
Production House: Partners Film Inc.
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