Nintendo flips switch on DS ad campaign in Japan

AGameSpot is reporting that Nintendo has begun airing ads for their new Nintendo DS gaming system in Japan, over half a year before the DS is scheduled for release in Japan.

TV ads for the soon-to-be-released Nintendo DS will begin airing in Japan tomorrow, according to sports journals Sports Houchi and Saneki Sports. The ad will feature popular Japanese music star Hikaru Utada, one of the best known female vocalists in Japan. This won't be Utada's first time getting involved in video games, as she is known for lending her vocals to the main theme of Square Enix's Kingdom Hearts. Coincidentally, the vocalist will be making her American debut next month with a new album, Exodus.