In Gothenburg Forsman och Bodenfors turned escalators into rolls of film with these strategically placed stickers, to remind people about he ongoing film festival in town. The Gothenburg International Film Festival is 30 years old this year.

Pål Eneroth (AD) Sebastian Forsman (AD) Richard Hallberg (CW) Hans Andersson (AE) Jenny Karlsson (production) Viktor Larsson (Designer)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.