Publicis Stockholm approached Amnesty with an offer they couldn't refuse. "We thought the idea was very postive, it's a very serious subject that can be desribed in the most cruel manner. It's not something you'd want to show graphically. We loved this idea, it's beautifully illustrated and at the same time very clear in its symbolism" said Elisabeth Löfgren from Amnesty Stockholm.
I agree, the shots are gorgeous. Adland would like to thank Sara Ångström for getting us these images quick.