Publicis Stockholm approached Amnesty with an offer they couldn't refuse. "We thought the idea was very postive, it's a very serious subject that can be desribed in the most cruel manner. It's not something you'd want to show graphically. We loved this idea, it's beautifully illustrated and at the same time very clear in its symbolism" said Elisabeth Löfgren from Amnesty Stockholm.

I agree, the shots are gorgeous. Adland would like to thank Sara Ångström for getting us these images quick.

Amnesty project leaders: Sara Ångström och Fredrik Kron Ad agency: Publicis Stockholm People involved: Malin Åkersten Triumf copywriter, Yasin Lekorchi AD, Magnus Svensson projektleader, Maria Florell production, Margit Blom faktor, Anders Modén layout Photographer: Niklas Alm, Mattias Nilsson, Vostro Retouch: Sofia Cederström, Vostro Media: Jeanette Asteborg, Zenithmedia

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • aiiobo's picture

    Nice. Thanks for the big pictures.

    Dec 02, 2007
  • Toste's picture

    Stunning photographs. Even if if the symbolism is a bit tired this is quite unnerving.

    Dec 03, 2007
  • ajp13's picture

    i love these photos. are they selling posters?

    Dec 04, 2007
  • Wendall's picture

    I wonder if some overly PC person will complain about indecenct imagry? Sounds like something that someone somewhere would do...

    Dec 06, 2007
  • Toste's picture

    Nobody did over here yet.

    Mar 27, 2008

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