Le yawn. "In lust we trust"

Feels like we've seen this exact layout before, but I guess I should alert you to the "edgy" ad from Awesomerags which depicts their fashion models in various sexual postions. Fully clothed of course. Like previous ads before it, the layout homages an old kama sutra poster. Sexual positions - simply suggested or literally done - in fashion ads are as old as fashion shoots. Just doesn't feel quite as fresh as when Fortnight lingerie did sexy first aid information films or when Diesel went straight to porn for inspiration and had the worldwide dirty party.

Advertising Agency: Svensson, Sweden
Art Director: Daniel Granqvist
Copywriter: Karin Drangel
Photographer: Andreas Lundberg

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Why is this ad in such crappy resolution? I would like to be able to view all prints ads you post in high quality please.

    Sep 08, 2011
  • Dabitch's picture

    Because we were sent a 400 pixel file despite our clear instructions to send larger ones. Your request is noted.

    Sep 08, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Thank you! I thought you probably compressed the image (and all the other images on your site).

    Sep 08, 2011
  • Alex Wang's picture
    Alex Wang (not verified)

    i've seen the same theme before, prolly from a durex commercial? but yes, it's very 'le yawn'

    Apr 15, 2012
  • HowardTheDuck's picture
    HowardTheDuck (not verified)

    Why is AnonymousCoward 1 in such a crappy mood? I would like to be able to read websites without entitled whining, please.

    Nov 19, 2012

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