So Black Sabbath returned with a fresh new album, after being off the album making scene for so many years I can't even be bothered to look it up. How do you advertise the return of a musical artist that everyone remembers from their youth (provided they had been born then)?
If you're this team at McCann Denmark, you dig your way through the many many layers of music posters that are bulking up the walls of the city, 'revealing' a black Sabbath logo at the very bottom, and then slap a label on it declaring "The Legends Return".
Cocky and brilliant.
Client: Universal Music Denmark
ad agency: McCann Copenhagen
Creatives: Janus Hansen and Andreas Rasmussen