Fruit Burst - Giant pin and Balloon billboard - outdoor, New Zealand.
DDB New Zealand create a literal fruit burst by having a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts in this poster.

"The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies."
Toby Talbot - Executive Creative Director
Christie Cooper - Copywriter
James Conner - Art Director
Group Account Director – Greg Jones
Account Director – Keri Aves
Account Executive – Sophie Martignier
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty
comments
- I don't know about Sweden but
4 hours 42 min ago - If it wasn't obvious before,
5 hours 19 min ago - "They then proceed to get
17 hours 43 min ago - Who is the actor?
1 day 8 hours ago - I knew what was happening and
1 day 11 hours ago - Great.
1 day 23 hours ago - cuz its hilarious. nerd
2 days 12 hours ago - Shame on Delta for not
3 days 11 hours ago - Hillshire Farms - GO MEAT!
3 days 17 hours ago - "When I say Shrimp, you say
3 days 18 hours ago
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