DDB New Zealand create a literal fruit burst by having a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts in this poster.

"The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies."

Client: Fruit Bursts
Agency: DDB New Zealand
Toby Talbot - Executive Creative Director
Christie Cooper - Copywriter
James Conner - Art Director
Group Account Director – Greg Jones
Account Director – Keri Aves
Account Executive – Sophie Martignier
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.