Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.

The second in this campaign should be something along the lines of "Poking should only be on facebook. please spay or neuter your pet."

That's a freebie, guys. I don't even need a slash in the credits.

Advertising Agency: Y&R ISRAEL
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Shay Israel
Copywriter: Oz Frenkel
Producer: Shira Robas & Lirona Spivak
Retoucher: Boaz Rosemberg


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.