Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.

The second in this campaign should be something along the lines of "Poking should only be on facebook. please spay or neuter your pet."

That's a freebie, guys. I don't even need a slash in the credits.

Advertising Agency: Y&R ISRAEL Chief Creative Officer: Benni Bronski Creative Director: Dror Nachumi Art Director: Shay Israel Copywriter: Oz Frenkel Producer: Shira Robas & Lirona Spivak Retoucher: Boaz Rosemberg

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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