The small line encourages you to keep both hands on the steering wheel: "Save your life and ours, use a headset." Not sure why "headsets" help, when it is the distraction of talking rather than concentrating on driving that causes the accidents. Also, it reminds me a lot of the Land Transport New Zealand & New Zealand Police "Sleep" campaign. from february this year but with a lesser photo(shop) budget.
Ad Agency: Impact & Echo, BBDO, Kuwait Creative Director: Viraj Ponkshe Art Director / Illustrator: Rolando Rodriguez Copywriter: Regan Rodricks Published: May 2008
