Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
Normally we don't make a fuss about being mentioned in a paper here on the front page, we just cut it out and proudly glue it to our scrap book of press clippings like a sentimental sap, and we've been doing that ever since Badland got attention back in 1998 and my face appeared for the first time in print. This time however our very own Caffeinegodess is also in the article, so we simply had to share. You can read the full article Blogging by moonlight at adweek.com if you have a subscription.
Men are behind most ad-related blogs, but there are some exceptions: Boston-based freelance copywriter Jane Goldman runs Cup of Java (caffeinegoddess.blogspot.com), and Copenhagen, Denmark-based freelance art director à sk Wäppling operates Adland (ad-rag.com). Like many bloggers, they keep their identities somewhat a mystery. "People don't know who I am and it's cool," says Wäppling, 32. "But they think I'm a guy, and that gets annoying."
"You could talk to 30 people about one campaign and they could all have different opinions," says Goldman, 27. "In that respect [a blog] is a good sounding board, and having a little bit of anonymity isn't a bad thing."
Life of Trillian, Kari's greedygirl, designer Jen's verybigblog, Pamela's the River and Ms Ochman's What's next blog. ;)