ACW Grey Tel Aviv celebrates the 19th annual Golden Fish Print Award show with this campaign.
The idea is: Creatives only use 10% of their talent. It's time to bring out the rest.
The illustrations are great but I'm afraid something is lost in translation for me, as I don't get the correlation between when I'm seeing and the line.
Credits:
Ad #1
Advertising agency: ACW Grey Tel - Aviv
Executive Creative Director: Tal Riven
Creative director: Ziv Meiri
Client manager: Dani Brande
Art: Itzik Cohen
Copy: Idan Levy
Supervisor: Sarit Sternhell
Production Manager: Meital Tzoref
Producer: Racheli Zatlawi
Studio: Shlomi Barda
Illustrator: Miriam Moshinsky
Ad#2 same as above except Illustrator was: Gal Shkedi
Ad #3 same as above except illustrator was Yotam Cohen