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19th Golden Fish print awards campaign

19th Golden Fish print awards campaign

ACW Grey Tel Aviv celebrates the 19th annual Golden Fish Print Award show with this campaign.
The idea is: Creatives only use 10% of their talent. It's time to bring out the rest.
The illustrations are great but I'm afraid something is lost in translation for me, as I don't get the correlation between when I'm seeing and the line. Credits:
Ad #1
Advertising agency: ACW Grey Tel - Aviv
Executive Creative Director: Tal Riven
Creative director: Ziv Meiri
Client manager: Dani Brande
Art: Itzik Cohen
Copy: Idan Levy
Supervisor: Sarit Sternhell
Production Manager: Meital Tzoref
Producer: Racheli Zatlawi
Studio: Shlomi Barda
Illustrator: Miriam Moshinsky
Ad#2 same as above except Illustrator was: Gal Shkedi
Ad #3 same as above except illustrator was Yotam Cohen

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