72 school buses make a mile long billboard - stopping traffic to stop trafficking

This is such a great idea. Created by BBDO Atlanta and PR firm Porter Novelli for the nonprofit Street Grace, it's as simple as it is hard-hitting. They stopped traffic, to stop trafficking. 72 school buses drove through Atlanta, Georgia, representing the 3600 children who are trafficked each year.

Each bus carried messages about trafficking, both on the sides and on the roofs letting Georgians know the full extent of the problem. It’s a shocking truth that up to 3,600 kids are sold for sex each year in Georgia alone, and seeing those numbers represented by school buses really slams it home. The hashtag #StopTraffick soon filled up on Twitter with many people sharing footage of the buses as they waited for them to pass. I can't wait to see the case study!  It's already in the news here, and it'll soon be everywhere.


Update - here is the case study
Title Stop Traffick
Product/Service: Fighting DMST (Domestic Minor Sex Trafficking)
Client: Street Grace
Ad Agency: BBDO Atlanta
Chief Creative Officer: David Lubars, BBDO Worldwide, and Robin Fitzgerald, BBDO Atlanta
Art Director: Lauren Culbertson, Senior Art Director, and Sara Lowe, Art Director, Designer, BBDO Atlanta
Copywriter: Emily Miller, Senior Copywriter, BBDO Atlanta
Account Executive: Shannon Collins, BBDO Atlanta
Account Manager: Tami Oliva, Senior Director, and Lauren Herstik, Account Supervisor, BBDO Atlanta
Production Company: Bark Bark, Atlanta
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