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7Up 'Melting Machine' - case study (2013) Argentina

7Up 'Melting Machine' - case study (2013) Argentina

BBDO Argentina put a new twist on the refreshing 7Up brief by creating the 'Melting Machine' and cooling down citizens in the heated summer with free 7up and a fun way to win a 6-pack. Through atwitter hashtag passers by could guess when the ice-machine would melt and set the last chilled can free

ad agency: BBDO Argentina

7Up 'Melting Machine' - case study (2013) Argentina
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