Absolut No Label celebrates diversity (with no labels)

Omg! The bottle is nekked. Absolut No label is the famous silhouette bottle we all know and blame our hangover on, but without the label and no logo. It's naked. This is a limited edition bottle that manifests the idea that it's what's inside that counts.

”For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea, that no matter what’s on the outside, it’s the inside that really matters. The bottle visually manifests our belief in diversity and our standpoint when it comes to sexual identities. Off course it is also a wonderful piece of delicate and minimalist design, a true collectors item” says Kristina Hagbard, Global PR Manager at The Absolut Company.

The nude bottle is part of a greater inititiative where Absolut wants to challenge labels and prejudice about sexual identities. You remember the rainbow bottle? Once again, Absolut is showing support of the LGBT community, by promoting a diverse world (with no labels).

“There are too many clichés associated with the LGBT community. LGBT people are often referred to as one homogenous group but when you think about it: does a 60-year old lesbian woman from South Korea necessarily have that much in common with a 20-year old gay man from Berlin, or a Brazilian transgender person of indeterminable age?” Kristina Hagbard continues. “By challenging labels and prejudice we want to explore problems around this subject, and at the same time promote a more diverse, vibrant and respectful world."

This initiative also include a 24-page magazine, produced in collaboration with celebrated style journal Fantastic Man. The magazine features interviews about labels, beauty and misconceptions with fashion designers Kris Van Asshe and Eudon Choi, singer Tanita Tikaram, rugby player Ben Cohen and other icons from the world of fashion and pop culture. Lets not forget the facebook fan page and the facebook app no campaign can be without these days.

Client: Absolut