To create our limited edition Absolut Colors bottle, we collaborated with the renowned artist Gilbert Baker, who played a significant role in the modern LGBT movement and originally designed the rainbow flag in 1978. The bottle features the Pride flag, which is a tribute to our unwavering support for the LGBT community and a promise to continue supporting equality. This year marks 30 years since the inception of the Rainbow flag, and in commemoration, we have adorned our bottle with Gilbert Baker's colors.
