Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
have they run out of exotic Swedish words to describe the flavour? What was wrong with "rubinrött"? ;)
AD agency: TBWA Chiat Day-NY
Animation co: National Television (UK)
Song: Tricycle by Psapp
CCO : Lee Clow
ECD : Gerry Graf
CD : Rob Smiley
ACD/CW : Robert Kleman
AD : Meghan Williams
Head Producer: Ozzie Spenningsby
Agency Producer: Jason Souter
Audio Mixer : Rob Difondi