Absolut "Transform Today" (2013) 1:35 (Canada)

The world is yours to transform. This integrated global campaign just broke from Sid Lee. I believe it's their first big work for the brand since winning the global business a year or so ago.
The spot features four people: Yiqing Yin, who is, according to Absolut's website, "a sculptural couturier, folds and flows instinctively to create lines that are transforming the traditions of haute couture." Woodkid, an artist/director/musician/ "constantly transforming into whomever and whatever he wants to create." Aaron Koblin, a "digital media artist, innovator and rule-breaker." And last but not least, Rafael Grampa a "graphic novel creator," who "transforms his daring imagination into award-winning epic stories."
Jonas Tåhlin, Absolut's vice president global marketing had this to say about the new campaign:

"Transform Today is a call to arms—a rallying cry for a generation of creativity to break free from the idea that anything is predetermined and to take control of their future. The brand ethos manifests our belief that tomorrow is not a given, it’s for everyone to create.”

Good to see the more things change, the more they absolutely don't. Client: Pernod Ricard/Asbolut
Agency: Sid Lee