Action Innocence - Screens (English version) - (Switzerland)

Watching this, I am very ready to fall into the trap of thinking: "well, why don't you just keep a closer eye on your kid?"

But then that squirming t-shirt SuperMan, who so desperately tries to get away from something, is showing me another story. He, and the other animated characters are showing us how hard it is to be an unsupervised kid.

Half of me is upset this ad even exists, and the other half of me feels that it's a great ad - while still being upset it even exists. I hope it reaches the targets it needs to reach, it did touch me. This was a smart way of showing how moments without supervision can be very scary. Be there.

Ad agency: Havas

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.