At this stage in the game, if you work in advertising you've probably pitched a VR idea by now. We're at an interesting time in the development of the technology - not quite there yet in terms of being widely available and adopted as consumer tech, and yet we make advances every year; advances in the quality and affordability - as you'd hope for. The greatest advance in my mind are things like the Samsung Galaxy Gear and the Google Cardboard. Pop in a modern smartphone and you're good to go - sure, it's relatively basic compared to the stuff Valve, Sony and Facebook are working on, but it's there, and its' relatively easy to get your hands on without dropping $5,000 or pairing with a high-end computer.
