Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
"According to Co-op America, 'as much as 40 percent of bottled water is actually bottled tap water, sometimes with additional treatment, sometimes not.'
So-called purified water can be drawn from any source as long as it is subsequently treated, which leaves some to wonder how that differs from good old tap water.
The number one (Aquafina) and two (Dasani) top-selling brands of bottled water in the U.S. both fall in the category of purified water. Dasani is sold by Coca-Cola, while Aquafina is a Pepsi product. As U.S. News & World Report explains, 'Aquafina is municipal water from spots like Wichita, Kansas.'
The newsmagazine continues, 'Coke's Dasani (with minerals added) is taken from the taps of Queens, New York, Jacksonville, Florida, and elsewhere." Everest bottled water originates from southern Texas, while Yosemite brand is drawn from the Los Angeles suburbs.'"
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So I guess marketing and advertising *do* work to sell products. ;-) I'd love to see the AAAA do a case study on this...beautiful example of the effectiveness of advertising and marketing.