In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
One of these days, I hope we won't see an ad cobbled together from found youtube etc footage. It stinks to high heaven of clients who fall in demo-love, and agencies who present pitch films too often. And like so many other ads in this super bowl, it has BIG BOLD TYPE SHOUTING OUT THE BRIEF.
Points for "wrist ache" though. How did you get that injury, hmmm, Mr copywanker?
