After launching a campaign for an unavailable product, La Vie™ is finally coming to the UK.

When the city of Haarlem banned meat ads, La Vie was there to show off their bacon. Meanwhile over in the UK, La Vie™ went on a teasing campaign spree announcing the product that was not yet available in the UK.

With a tone of self-deprecation, and piquant catchphrases, tinged with the quirky and well-known french English humor, La Vie™ teased their friends across the channel with their tasty, but not yet available, bacon. 

After a couple of weeks of teasing, the bacon arrived in the UK. Since 19th September, the British will now be enjoying it at breakfast!

The campaign was first launched with a spread in The Guardian on September 3. It was complemented by 5 OOH visible in the UK from 6th September and was supported by a social media component. The second phase began on September 20 with a series of 3 billboards broadcast on social media.

Ad agency: Buzzman

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Creative Director Victor Sidoroff

Copywriter Andrew Dobbie

Art Director Assistants Victor Alicia & Christophe Da Ponte

Business Director Lou Leproux

Account Manager Margaux Bosque

Head of Strategic Planning Clément Scherrer

Senior Strategic Planner Aline Bouchez

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

PR & Communication Assistant Anouck Vallez

Print Production Charlotte Chadeau