Now that Tiger Woods, the main celebrity vehicle of so many brands, has tarnished his brand and stepped away from golf to spend some time with his family and become a better man - which brands are dropping him? A handy list, for those at home keeping score.
Update While Tiger gets poorer, savvy betters are cashing in at Bookmaker.com. Earlier this week, CEO Mickey Richardson and his team put together odds on which sponsor will be the first to give him the boot, with Pepsi Co’s Gatorade and Tag Heuer as frontrunners and TLC Vision Corp and Accenture following close behind. Full odds below as they were on December 11:
First Sponsor to Drop Tiger Woods
Nike +400 (20%)
Accenture +350 (22%)
Gillette +800 (11%)
PepsiCo’s Gatorade +250 (29%)
Tag Heuer Watches +330 (23%)
Electronic Arts Inc. +500 (17%)
Upper Deck, Net Jets +700 (13%)
TLC Vision Corp +350 (22%)
[The +/- Indicates the Return on the Wager. For Example: Betting on the company least likely to drop him would earn the most amount of money, should that happen. The percentage is the likelihood each sponsor will drop him]
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