In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Pro-bono ad shows what people can't see, won't scare them as a man dressed as a bear randomly gets hugged on the street. Once he takes his bear-head off though, he doesn't look so huggable and cute anymore. Directed by: Florian Meimberg
