In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Tis the season for year end reviews. But what if you have Alzheimer's disease? That year in review gets a little muddled. This is a subtle, but very smart way of getting that point across. Nice one.
As the video begins and we see a smiling Kate and William as she just said yes to becoming Catherine, dutchess of Cambridge, it feels just like any other year in review videos. ... Except a few years off, wasn't that in 2011? Then we see the damage from hurricane Katrina, and that was in 2005, surely? Usain Bolt ran like the wind in 2012... The Macarena dance craze was in the 90s, the Challenger exploded in 1987, and Bill Clinton was Laughing with Yeltsin back in October of 1995, Amy Winehouse died in 2011 and Heath Ledger in 2008.
As the milestone events speed up, all so familiar and all so difficult to place in time, you may start to feel a little dizzy. And that's when the super hits you.
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Strategy: Vincent Seeber