Amnesty International "Through the eyes of a refugee" (2018) 5:33 (The Netherlands)

Some people find it hard to accept refugees. In order to convince people otherwise, Amnesty International hired a hypnotherapist to put people in the mindset of a refugee and have them subconsciously experience what it was like for 29 year old Marwa from Syria to escape that war-torn country and make it to The Netherlands. While it is a riveting story there is also something about it that I find a bit off putting. There's a weird exploitative nature to it that even for advertising feels a bit much.

CLIENT: Amnesty International
ADVERTISING AGENCY: TBWA\NEBOKO
Chief Creative Officer: Darre van Dijk
Creative Director: Bas Engels
Art Director: Darre van Dijk
Copywriter: Bas Engels
Producer: Peter Burger
Account: Thomas van der Helm, Manon Patty
Social Media: Roderick Prince
HYPNOTHERAPIST: Jos Claus
PR AGENCY Hill+Knowlton
Strategies Rick Versteeghl Frédérique Demenint-van der Ven. Jeroen van Seeters
Margot Korthals. Daan Horbach
CLIENT CREDITS
Amnesty International. Jan Willem Dol, Emile Affolter
PRODUCTION COMPANY
Hazazah Film & Photography
DIRECTOR Victor Vroegindewij
PRODUCER Lex Szanto
D.O.P. Gabor Deak
Editors MRTN Martin Heijgelaar, Jorien Voogt
POST Grading Barry Clarke
POST Online Gregoire Verwijen
SOUND Rens Pluim
INTERVIEWER Robert-Jan Glas
PRODUCTION MANAGER Tessel Schole
FIRST Farah Abdi
FOCUS PULLER Paco Kumar
CAMERA OPERATOR Laurens Meulenberg
CAMERA OPERATOR Mickey Monteiro
2ND Anne Geerse
DATA Gijsbrecht den Engelse
CAMERA TEST Paul Damen
GRIP Auke Verhoeff
SOUND Eric Leek
VTR Sander ten Hof
GAFFER Frank van Hekken
BEST BOY Stein Ohms
ELECTRICIAN Oscar van Rijn
ELECTRICIAN Tessa van Beukelen
ELECTRICIAN Marcel Brugman
ELECTRICIAN Eus Liauw
ELECTRICIAN Jason Mulder
CAMERA VIDIBOKO Wouter Koomen
MAKE UP & HAIR Danielle van der Wilt
LOCATION MANAGER Jeroen Wardenaar
PRODUCTION ASSISTANT Joerie Widdershoven
RESEARCHER Climmy Canton
CATERING Quinten Jansen
LOCATION SUPPLIES
LOCDEP Jelle Montsma
Beam Systems
LOCATION Westergasfabriek, Amsterdam
Edmee Loupatty, Petra Wischhoff
SOUND DESIGN, Darius Dante