In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The tangled ball of old tech makes an animated monster. Monster bad. Monster make people sad, until our little hero explains to monster what he can do - fix things. And so, this adorable animation tells us the main concept of Backmarket - the leading marketplace for renewed/refurbished tech devices.
The ad is produced by Nexus Studios, directed by Johnny Kelly, and has contributions from Andy Gent – the award-winning puppet-maker known for working on Wes Anderson’s ‘Isle of Dogs’, ‘Fantastic Mr. Fox’, and ‘The Grand Budapest Hotel’.
Creative agency: Nexus Studios
Creative concept: Andy Gent, Johnny Kelly
Creative Director: Johnny Kelly
Puppetmaker: Andy Gent
