Last July we reported on a stink being made over Kellogg's Apple Jack ads disparaging real apples. Today Adage reports that the ad industry’s own self-regulatory arm, Center for Science in the Public Interest and Produce for Better Health Foundation, issued a decision today telling the company to quit calling apples “bad.”
“In the television ad ... the apple character is named Bad Apple and is described as grouchy and sour and depicted as meddling and scheming,” they wrote. They also said a line in one of the ads -- “Apple Jacks doesn’t taste like apples because the sweet taste of cinnamon is the winner, mon” -- was inappropriate and disparaged the taste of real apples. Kellogg subsequently dropped any reference to the character being “sour.”
Superadgrunts can check out some of the ads here:
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