Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
The Broadcast Advertising Clearance Centre (BACC) took issue with the joke in this ad, so only the "clean" version aired.
Note even the guy in a shark-fin suit walking out of frame behind the couple. Can't have a real shark threat in an ad, now can we. But the creatives did try! See below.