In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
ASUS's new ZenFone 3 makes its debut by crowdsourcing people from the street to come up with a movie. It on the same caliber as a Drunken History reenactment meeting a Jimmy Kimmel on the street interview. Or as Dabitch said to me over email: "It's excruciatingly painful and makes no sense, kind of like one of your family members who doesn't work in advertising pitches a 'great idea,' to you."
Pretty much.
Client: ASUS
Responsible at ASUS: Anne Yao, Cindy Chang, Erik Hermanson
Agency: Superheroes Amsterdam
Executive Creative Director: Rogier Vijverberg
Creative lead: Elliot Stewart-Franzen
Graphic Designer: Krister Lima
Agency Producer: Severien Jansen
Producer SuperHeroes NY: Abby Casper
Account: Severien Jansen & Evelien Schenkkan
Production Company: HALAL
Directed by: Nils Gerbens
D.O.P.: Rutger Storm
Producer: Christine Anderton & Sara Nix
Art director: Goof Vermeulen
Editor: Amber Hooijmans
VFX: The Compound
Sound design: Hielke Praagman
Stylist: Carmen Adriana
Lead actors: Matt Rubano & Betsy Kenney