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Ok, perhaps they're not being quite as blunt as calling "Stop! Thief!" in their open letter, but it makes for a snappy cliff-note type headline. Asylum films have sent an open letter to Graeme Light, head of TV at Leo Burnett pointing out the blatant similarities in Leo Burnett's Ronald McDonald film to Asylums film. They call a spade a spade:
It is essentially our piece of work reshot and redone with a bigger budget. Not only the concept, but lighting, the feel and shot selection are almost identical.
Note - Update!Leo Burnett has said that they're sorry to Asylum films and explain what went down.
RMHC Little Box - created by Asylum
And now, Leo Burnett's.
I can do nothing but nod and agree. That's a terrible copy-cat case. Leo Burnett should be ashamed of themselves.
Thanks Sean!
