Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
It takes Alan Alda no time at all to set up an Atari computer, but he can't hold a candle against Apple in this year's super bowl. They're targeting very different markets, however. Atari was a "starter computer" for families with kids, where they could play games and learn things - like programming. Alan Alda was their spokesperson and enthusiastic fan. This ad was created to show people that setting up a computer wasn't as intimidating as they might have thought.
- "26 seconds" - "I can go again, I can do it much faster, I can go again"
Creative director: Charlie Moss
Director: Stan Dragoti
Principal talent: Alan Alda